Our Strategy
About us
We are building a world-class company, and our strategy aims both at leadership in terms of production volumes and at implementing the highest international standards in all ALROSA’s operations
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Our business
ALROSA’s business relies on a strong resource base, efficient production processes, innovative technologies and international business standards
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Sustainability
We strive to create a sustainable future by striking a balance between commercial and public interests
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Investors
We adhere to high standards of corporate governance and strive to increase our investment attractiveness by building open and respectful relationships with shareholders and the investment community.
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Clients
Our sales policy is focused on establishing long-term and mutually beneficial partnerships. We guarantee transparent and fair terms of access to rough diamonds for all customers.
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ALROSA Diamonds
We fully control the journey of the diamond, from the mine to the cutting factory, and guarantee the natural origin of our diamonds. ALROSA diamonds are always natural with unmatched cutting quality.
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Diamond jewelry
Our jewelers carefully preserve the age-old traditions of Russian jewelry, supplementing them with the latest technical achievements and following fashion trends. There are only natural diamonds in our jewellery.
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Media
We are always happy to talk about our activities and answer reporters’ questions
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Our Strategy

 Main PageOur businessOur Strategy Стратегия

Strategic priorities

Focusing on the rough diamond business
The ALROSA Group intends to follow a single-product strategy, with special focus on exploration of diamond fields and mining for rough diamonds, which is the most lucrative segment of the diamond industry with the highest operating margin.
Replacing the depleting mineral resource supplies in order to ensure The ALROSA Group's long term growth
The ALROSA Group will continue investing in the exploration and development of new diamond deposits, as well as in maintaining the current deposits. This will enable us to continue working seamlessly in the long term. Russia still remains ALROSA’s key mining location, but we are also looking at African countries as promising growth areas. ALROSA intends continue to improve our geological exploration, both by improving current techniques and technologies of searching for deposits, and by introducing new solutions.
Increasing productivity through the continuous improvement of operational processes and technological innovation
In order to make our activities more productive and sustain our business regardless of whether diamond prices are stable or dropping, we at ALROSA are actively searching for ways of optimizing our expenditure structure during every stage of the production process. We regularly study new technologies of ore extraction and treatment.
Ensuring sustainable development through compliance with high standards of industrial and environmental safety culture, high social responsibility in all regions of operation
Ensuring sustainable development and aligning activities with the principles and leading international standards of responsible business practice are core corporate values and a key strategic priority for the ALROSA Group. Continuous improvement in sustainability performance is one of the Group’s most important objectives, enabling it to maintain a competitive advantages in the global market. Recognizing the significant impact of production on the social and natural environment, the ALROSA Group sees its contribution to sustainable development in maintaining traditionally high levels of social investment aimed at improving quality of life and promoting the social and economic development of the regions where it operates. This includes creating jobs, ensuring equal and fair working conditions for all employees, implementing projects for the efficient use of natural resources, and protecting the environment, all while preventing and minimizing any potential negative impacts of its operations.
Boosting consumer demand for natural diamonds through targeted marketing
The goal of the ALROSA Group is to generate and stabilize demand for ALROSA's natural diamonds and diamond jewelry, as well as for jewelry featuring ALROSA's natural diamonds, in the Russian Federation and in countries friendly to Russia.
Gradual exit from non-core business activities and participation in projects related to the exploration and mining of precious metals
The long-term goal of the ALROSA Group is to divest all non-core assets where it is economically justified to do so.

Investment program

In 2024, the ALROSA Group's Long-Term Investment Program until 2028 was adopted, designed to ensure sustainable development and growth in ALROSA's shareholder value. The program was developed in accordance with forecast plans for diamond production and mining plans aimed at maintaining the achieved level of diamond mining and production process for other types of activities.

"UDACHNY" MINE
"UDACHNY" MINE
  • 2015  year
    Production start
  • 4.0-5.0 pa, m ct
    Target production
  • 193.4 m ct
    Resource base
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Type of mining
Underground
Production start
2015 
Ramp-up
2021
Target ore output pa, m t
4.0
Target production pa, m ct
4.0-5.0
Total CAPEX, Rub bn
63.9
Resource base1, m ct
193.4
1. Diamond mineral resources in accordance with the JORC Code as at 1 January 2023
"AYKHAL" MINE
(INCREASE IN PRODUCTIVITY WITH INVOLVEMENT OF DEEP HORIZONS IN MINING)
"AYKHAL" MINE<br>(INCREASE IN PRODUCTIVITY WITH INVOLVEMENT OF DEEP HORIZONS IN MINING)
  • 2021 year
    Production start
  • 3.0 pa, m ct
    Target production
  • 57.0 m ct
    Resource base
More
Type of mining
Underground
Production start
2021
Ramp-up
2022 - reaching the design capacity of 650 thousand tons pa, 2025 - start of mining of deep horizons reserves
Target ore output pa, m t
0.65
Target production pa, m ct
3.0
Total CAPEX, Rub bn
14.7
Resource base1, m ct
57.0
1. Diamond mineral resources in accordance with the JORC Code as at 1 January 2023
"MIR-GLUBOKY" MINE
"MIR-GLUBOKY" MINE
  • 2034 year
    Production start
  • 5.5 pa, m ct
    Target production
  • 194.1 m ct
    Resource base
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Type of mining
Underground
Production start
2034
Ramp-up
2039
Target ore output pa, m t
2.0
Target production pa, m ct
5.5
Total CAPEX, Rub bn
135.95
Resource base1, m ct
194.1
1. Diamond mineral resources in accordance with the JORC Code as at 1 January 2023
Mayskaya Pipe Quarry
Mayskaya Pipe Quarry
  • 2025 year
    Production start
  • 1.0 pa, m ct
    Target production
  • 15.6 m ct
    Resource base
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Type of mining
Open-pit
Production start
2025
Ramp-up
2027
Target ore output pa, m t
0.3
Target production pa, m ct
1.0
Total CAPEX, Rub bn
5.2
Resource base1, m ct
15.6
1. Diamond mineral resources in accordance with the JORC Code as at 1 January 2023
Vodorazdelnye Galechniki deposit
Vodorazdelnye Galechniki deposit
  • 2026 year
    Production start
  • 0.5 pa, m ct
    Target production
  • 4.2 m ct
    Resource base
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Type of mining
Alluvials
Production start
2026
Ramp-up
2027
Target ore output pa, m t
1.35
Target production pa, m ct
0.5
Total CAPEX, Rub bn
4
Resource base1, m ct
4.2
1. Diamond mineral resources in accordance with the JORC Code as at 1 January 2023

The recent key M&amp;A deals involving ALROSA have included

2024
Sale of 100% share in LLC OC Prometey
2022
Sale of 100% share in LLC Lenskoye PTES
2020
Sale of 99.75% of shares in NPF Almaznaya Osen
2019
Selling 100% of the Golubaya Volna resort shares
2018
Acquiring 10% of the ALROSA-Nyurba shares increasing the PJSC ALROSA participation up to 97.5%
2018
Acquiring 8.2% of the Sociedade Mineira de Catoca shares increasing the PJSC ALROSA participation up to 41%
2018
Selling our gas assets (Geotransgaz JSC and Urengoyskaya Gazovaya Kompaniya LLC)