The origin of the diamond
About us
We are building a world-class company, and our strategy aims both at leadership in terms of production volumes and at implementing the highest international standards in all ALROSA’s operations
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Our business
ALROSA’s business relies on a strong resource base, efficient production processes, innovative technologies and international business standards
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Sustainability
We strive to create a sustainable future by striking a balance between commercial and public interests
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Investors
We adhere to high standards of corporate governance and strive to increase our investment attractiveness by building open and respectful relationships with shareholders and the investment community.
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Clients
Our sales policy is focused on establishing long-term and mutually beneficial partnerships. We guarantee transparent and fair terms of access to rough diamonds for all customers.
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ALROSA Diamonds
We fully control the journey of the diamond, from the mine to the cutting factory, and guarantee the natural origin of our diamonds. ALROSA diamonds are always natural with unmatched cutting quality.
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Diamond jewelry
Our jewelers carefully preserve the age-old traditions of Russian jewelry, supplementing them with the latest technical achievements and following fashion trends. There are only natural diamonds in our jewellery.
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Media
We are always happy to talk about our activities and answer reporters’ questions
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The origin of the diamond

 Main PageAllrosa BrilliantsThe origin of the diamond

Turning a rough diamond into a polished diamond is not just a refined technique, it is a combination of science and art. First, the stone is evaluated and scanned, during which specialists recreate a 3D model of the diamond and figure out how to cut in the best way. Next, the rough diamond is cut with a laser beam into several pieces, each of which is sent to cutters to become a unique high-quality polished diamond.







Creating a polished diamond is a long process that can take several months; such is the price of achieving perfect proportions and play of light.

ALROSA polished diamonds are sent to the best jewelry houses in the world, adorn ALROSA Diamonds jewelry or enhance the private collections of connoisseurs of unique precious stones.

Most people do not know what path a diamond goes through before meeting its owner, but every day in different parts of the world, diamonds become a symbol of the most important moments in someone's life. Timeless, rare and of lasting value, diamonds make people happy.