Growth drivers
About us
We are building a world-class company, and our strategy aims both at leadership in terms of production volumes and at implementing the highest international standards in all ALROSA’s operations
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Our business
ALROSA’s business relies on a strong resource base, efficient production processes, innovative technologies and international business standards
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Sustainability
We strive to create a sustainable future by striking a balance between commercial and public interests
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Investors
We adhere to high standards of corporate governance and strive to increase our investment attractiveness by building open and respectful relationships with shareholders and the investment community.
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Clients
Our sales policy is focused on establishing long-term and mutually beneficial partnerships. We guarantee transparent and fair terms of access to rough diamonds for all customers.
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ALROSA Diamonds
We fully control the journey of the diamond, from the mine to the cutting factory, and guarantee the natural origin of our diamonds. ALROSA diamonds are always natural with unmatched cutting quality.
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Diamond jewelry
Our jewelers carefully preserve the age-old traditions of Russian jewelry, supplementing them with the latest technical achievements and following fashion trends. There are only natural diamonds in our jewellery.
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Media
We are always happy to talk about our activities and answer reporters’ questions
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Growth drivers

 Main PageInvestorsInvestment potential Growth drivers

The long-term conditions for the diamond industry remain strong:

  • The expansion of the tradition of giving diamond jewelry for “special moments in life” and the tradition of expressing feelings through diamond jewelry are spreading to cultures and geographical regions where they were not common before.

  • Middle-class welfare is growing and the number of people who consider themselves to be high net worth individuals is increasing. According to external experts, the average increase in the number of high net worth individuals exceeds 6% per year

  • The proportion of the middle class — one of the key jewelry consumers — is increasing, especially in emerging markets, including China and India. For example, in China, the number of people who identify themselves as middle class will grow by 370 million people, or by 45%.

Chart 1. High net worth individuals population, million people
Related links
Chart 1. Capgemini Financial Services Analysis (2021)