Nastroyeniye (Good Mood) Festival
About us
We are building a world-class company, and our strategy aims both at leadership in terms of production volumes and at implementing the highest international standards in all ALROSA’s operations
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Our business
ALROSA’s business relies on a strong resource base, efficient production processes, innovative technologies and international business standards
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Sustainability
We strive to create a sustainable future by striking a balance between commercial and public interests
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Investors
We adhere to high standards of corporate governance and strive to increase our investment attractiveness by building open and respectful relationships with shareholders and the investment community.
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Clients
Our sales policy is focused on establishing long-term and mutually beneficial partnerships. We guarantee transparent and fair terms of access to rough diamonds for all customers.
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ALROSA Diamonds
We fully control the journey of the diamond, from the mine to the cutting factory, and guarantee the natural origin of our diamonds. ALROSA diamonds are always natural with unmatched cutting quality.
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Diamond jewelry
Our jewelers carefully preserve the age-old traditions of Russian jewelry, supplementing them with the latest technical achievements and following fashion trends. There are only natural diamonds in our jewellery.
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Media
We are always happy to talk about our activities and answer reporters’ questions
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Nastroyeniye (Good Mood) Festival

 Main PageALROSA FACETSSportNastroyeniye (Good Mood) Festival
29.05.2022 / # Sport

Most of our diamond deposits are located in Yakutia. People live in single-industry towns there, and ALROSA is the largest key employer of the region. About 50,000 people live in these small towns — Mirny, Aikhal, and Udachny.

The company invests a lot into organizing leisure activities for its employees. ALROSA organizes more than 4,000 sporting and cultural events every year. Of course, they’re not as big as the ones held in the capital city.

We want to bridge the gap between the quality of life in a smaller «monotown» (a town where most residents are employed by a single company) and a metropolis with a population of over a million people. We want people who live in «diamond towns» to have a chance to see sports and pop culture stars, learn new things, be inspired, and strive for personal growth.

Our company has signed numerous sponsorship contracts under which we collaborate with federal sports and cultural organizations. We have given ourselves a comprehensive challenge: to optimize all our contracts in a way that will have a positive impact on the monotown communities, first and foremost.

For instance, 2017 saw the birth of the Nastroyeniye Festival, an event where Yakutia is visited by celebrity athletes and coaches, as well as prominent cultural figures and artists from various spheres. They spend several days in each city they visit, offering public lessons, workshops, and performances that are open to everyone completely free of charge.

The main mission of the festival is to promote and support a healthy lifestyle among adults and children alike, helping children develop their skills, find their talents, and pave their way to the future.

Diamond towns recently saw representatives of Russian hockey, basketball, wrestling, acrobatic rock-n-roll, choreography, and ballet. Over 2,000 people have already participated in the festival, and we are sure the number will increase each year.

Today the Nastroyeniye Festival is one of the most anticipated events for those who want to be a part of the sports and cultural life of the region.