Traditionally, it would be considered inappropriate to just randomly buy diamond jewelry for yourself. These precious gemstones were usually saved for gifts, serving as an expression of a special relationship with a particular person or for a special occasion.

So what kind of event could be celebrated by gifting something so luxurious?

• Prom

A high school prom is a tremendous milestone for each of us. We are turning the page on 10 years of our life, culminating our first experience with teamwork, leaving behind our very first friends. For a girl, a prom is like her first ball, her debut in society; so naturally, on this special day, she wants to feel like a princess. Small diamond-encrusted earrings or a delicate little brooch will be a perfect gift for the former schoolgirl: her very first adult jewelry.

• University graduation

The next milestone after a prom is receiving a higher education. Presenting a graduate’s thesis and starting a professional career — this definitely calls for a valuable gift. Incidentally, this includes young men just as much as young women: why not give them, for instance, a pair of diamond cuff links?

• Engagement

In Western culture, diamond rings have long since become an integral part of the courtship and marriage ceremony. And, with no small help from the cinema, this tradition ended up winning over the whole world. Today, the words «marriage proposal» will definitely evoke the mental image of a young man giving his beloved a small but precious box with a diamond ring.

• Wedding

On the day of her wedding, the bride absolutely must be the fairest in all the land. Her parents might often stumble over the choice of the perfect gift; but what could be more perfect than diamond jewelry? A diamond tiara, brooch, or pendant will complete the bride’s radiance like nothing else.

Whereas a tie clamp with a small gemstone will make a most exquisite gift for the groom.

• Birth of a child

Over the last few years, gifting diamond jewelry to celebrate giving birth has also become something of a tradition. A fluorescent diamond, which emits a mysterious blue glow under UV light, will be an ideal symbolic gift.

• Birthday gift for mother or grandmother

Mothers and grandmothers are among the most special people in our lives; they nurture us, help us mature, share their boundless warmth. Making them happy by presenting a priceless birthday gift is definitely the right thing to do.

• Celebration of love

When you love someone, you don’t need a special occasion to buy diamond jewelry. You don’t need any other reason except for the most important one of all: love itself.